What you really stand for

We like to do business with companies that believe the same things we do.

• Standing for something on busy days: This is easy. Turning away customers that don’t align with your values when you’ve too much to do anyway isn’t standing for something, it’s just being ‘too busy’.
• Standing for something on slow days: This is hard. Turning away those same customers when you could really use the money shows what you really stand for.

If you can’t represent a common belief with your target audience on the slow days, what makes you think you deserve busy days?