The new rules of business

…are that there are no longer any rules.

• Deliberate focus on intrapreneurship? So be it. Nurture a team of irreplaceable individuals that stand shoulder-to-shoulder for the long haul.
• Deliberate focus on automation? So be it. Systemize operations so that it needs no single individual, and let it run all by itself.
• Deliberate focus on **manualization?** So be it. Make every touch-point with your business human, one-of-a-kind, intimate, unique.

The worst thing we can do is accept that there are ‘rules’ of business.