It’s not how we do things

“It’s not how we do things” can be an empowering or limiting statement, depending on its context:

• Because it’s not what our industry does. So do it. Un-learning industry rules and playing a different game frees us from commoditization and marginal service.
• Because it’s not our culture. So don’t do it. Standing up for your team’s culture is a rarity that attracts others with similar values, be they comrades or clients.

Sometimes rules are for breaking. Sometimes they’re worth defending when everyone else has forgotten them.