Some goals aren’t for achieving

Some goals are all about the climb:

• Gary Vaynerchuk works hard at his businesses with the goal of being able to afford buying the NY Jets. He doesn’t need the Jets. But it’s a goal so big it keeps him moving.
• My teams work hard helping difference makers make a difference with the goal of being able to end human trafficking. We don’t need to do that. But it’s a goal so big it keeps us moving.

Some goals aren’t for achieving. Some exist simply to propel us forward to do more of what matters.

Gary may never own the Jets. We may never end human trafficking.

But isn’t it worth a try?

Indeed, trying in the first place sets our sights higher and even increases our chances of achieving it, compared to not trying at all.