Rule Not Found

Ever wonder why we treat rules like laws in our work? They’re not the same thing:

• A country can have multiple governments. Hong Kong operates as a democratic region within a communist nation. It was weird once established but became a normal, celebrated piece of Hong Kong identity.
• A country can leave a union. England leaving the European Union is like New York leaving the US. It’s weird now–unfavorable even–yet it’ll become normal, in time.A team can change the rules. Our work is bound to industry best-practices and market requests only because it’s all the industry and the market knows. That’s not to say it’s the only way.

Rules aren’t laws. You can break rules. Usually, our work is better when we do.