Come Hell or Hail Mary

Every business operating in the marketplace has problems. What’s our relationship with them?

• Hell: We all go through it. It’s a natural part of the process, as many of us will have learned. What we often don’t learn, is that our Hell is somebody else’s Hail Mary.
• Hail Mary: We all need these. Somebody who has the answer to address our own Hell. Another team or individual who is able to capably be our market Hail Mary.

One of the beauties of an open marketplace is that your Hell is always somebody else’s Hail Mary.