“Worship With Us”

I saw a sign on the street that said “Worship with us” today. It got me thinking about the pond we fish in:

• A small pond is where everyone may already be ‘converted’, and so we must compete and poach converts over to our corner, instead.
• A big pond is where we’re not fishing for merely the ‘converted’, but rather for those who may not yet belong to a competitor at all.

We can poach the converted or we can invite the underserved to a new market. Which will help more people, do you think?