Market Outreach and Self-Respect

If your work is trying to make a real difference, chances are you’re actively engaged in market outreach activities.

Rightly so. You need to get the word out. But could doing so be hurting your cause?

• ‘Outreach – respect’ is when you engage the market while focusing on the need to engage more people to stay solvent or to make your impact a reality. The way you engage the market diminishes the perception of worth.
• ‘Outreach + respect’ is when you engage the market while recognizing the inherent worth you possess, and the power to change businesses and lives that your work has. The way you engage the market** enhances** this perception.

Think about how you engage the market. Which sounds more like your business?