Sustainable Business Doesn’t Mean Soft Business

There’s a lot of emotion in sustainable, eco, social-conscious, or cause-driven companies.

That doesn’t mean they should be soft:

• No screwing around: There’s important work to do. All the more reason to take it more seriously than our conventional counterparts.
• Take what belongs to you: Whether it’s unpaid invoices or slanderous competitors, do not be afraid to use force when necessary.
• You can give what’s yours: Abundantly and lavishly… but only when it’s yours to give. Grow to give – to not grow is to steal from your cause.

If your business has a bigger heart, make sure it has bigger balls to go with it.