A Big Reason Why Things Stop Working

Is because you get bored:

• The phone you had that worked fine, but replaced it because you were bored of it. The new one that came out was more exciting, even though the utility was largely identical.
• The service you render that works was changed, because you’re bored of rendering it. Something else caught your eye, rather than further refining what you had.

If you’re in business to serve and make a difference, it doesn’t matter if your service is boring for YOU. If we focus on making it even more amazing–rather than abandoning what works because we got bored–we can iterate our way to greater contribution and impact.

It’s not boring, it’s elegant.

(Tip: If you get your communication right, you’ll have ample opportunity to serve more in your market. tryABC.net can help you with that.)