Good vanilla sponge

Guilty. We all want to make our important work the very best it can be.

That’s why we like to add icing and sprinkles to things: to try and make it better.

• We want to do more: but often in doing so, we risk forgetting to master the basics.
• The icing is exciting: but more icing isn’t more substance. It’s just a sugar rush.
• But we like exciting: and a vanilla sponge alone isn’t that. But a good cake needs a good sponge.

While baking our next important work, if your mind (or brainstorming session) suggests “let’s add sprinkles”…ask yourself:

“Do we have a good vanilla sponge, yet?”