The Crazy Rule

I like rules. They give order to the production of great work at scale. But my favorite rule? The Crazy Rule.

“Would it be crazy if we…” is often the start of a great idea that’s just a little bit bigger and braver than you are today. Look into that.

“I might be crazy but…” is often the start of radical honesty that leads to a vision for the future for your choice of market or for the cause you support. Look into that.

“Would they think it’s crazy if…” is often the start of a go-to-market plan worth exploring. Look into that.

Rules are great. But don’t rule out the crazy.