What Is Business Growth, To You?

Is it an obvious question with an obvious answer?

“More money and stuff ‘innit.”

Let’s consider the reality of this, though:

Growth could mean more freedom to choose projects that engage you, or to choose only a tight-knit team you really enjoy working with, or to only work certain days or times. Freedom is an acceptable byproduct of growth.

**Growth could mean making more impact **in the areas you’ve elected to take responsibility for, be they charities, community initiatives, or philanthropic ventures. Making a difference is an acceptable byproduct of growth.

Growth could mean creating jobs for people who may not otherwise have them, or to build a culture that changes the culture. Making great environments for people to do meaningful work is an acceptable byproduct of growth.

Why do you want to grow?