Ignore What They Say

Important work is easy to dilute.

Create a powerful article, waste time with troll comments. When did wasting time on haters who are tearing you down result in a sale? Why not invest that time on your kind of people, instead?

Create a great social post conversation, then get sucked into popularity contests. When did doing what everyone else does help you stand out? Why not do more of your great pieces, instead?

Create a transformational service, then get weaken the offer by being too many things for too many types of people. When did trying to please everyone ever make your work better? Why not focus only on what your people need?

Unless they’re the people you set out to serve – those in your choice of market for whom you can produce a lasting difference – ignore them.