Why We Do It

Why do you do what you do?

If you’re doing meaningful, important work to make a difference in the world:

We don’t do it for comfort. If we wanted comfort, we’d have gone where the comfort is – taken a corporate gig to waste half the day sipping coffee talking to people we (don’t particularly) like.

We don’t do it for time. If we wanted time, we’d have gone where the time is – we wouldn’t have traded a 40 hour gig for one that consumes our hearts and minds.

We don’t do it for money. If we wanted money, we’d go where all the money is – namely anywhere that doesn’t involve giving it away to beneficiaries once you’ve earned it.

We do it for impact. If we want impact, we go where the impact is – today that’s leveraging the marketplace to create a reliable system of funding our fights and making our difference.

Knowing why we do what we do has a profound effect on our actions. Why do you do what you do?