Simple and Simpler

We strive to make things simple.

Why not instead strive to make things…simpler?

“Website you can make yourself” is simple. “Website made for you that is better than your current one or your money back” is simpler.

“Email software that organizes your email” is simple. “Email software that chastises spammers so there’s less to organize” is simpler.

“Choosing a plan for your team head-count or usage” is simple. “Pay one fair rate for everything” is simpler.

Trying to simplify the complex often creates new types of complex. Trying to simplify simple often creates a better experience for those in our care.

Which do you strive for?