Creativity in Marketing

“Use this landing page template for RESULTS.”

“A/B this for .5% conversion lift.”

“Use these power words to get more opt-ins.”

What do all these statements have in common?

#1 They make you the same. We don’t remember things that are the same. Don’t you want to be remembered?

#2 They lack creativity and ingenuity. We don’t engage with things that are boring or uninspired. Don’t you want to be interesting?

#3 They cause you anxiety. We don’t see you move because you’re stuck on where to go. Don’t you want to create something the market will thank you for today?

If you’re doing work that matters, don’t treat it like everything else in the market. Dignify it with the opportunity to stand apart.