Poles of roles

Most roles have poles.

The north, where our favorite work lies, and the south, where the parts we wish didn’t exist live.

• Creatives love designing but must also master the data-driven side of their work if what they make is to be effective.
• Engineers love building things but must master the social side of production if they’re to prevent communication breakdowns.
• Account managers love talking with clients but must master the software their team uses if they’re to enable anything to get done.
• Marketers love writing copy but must master the confidence to get on camera and speak to their audience directly.

Without mastering both poles, neither is truly mastered.

What are your role’s poles?