Fear, ego, and care

“It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.” – Steve Jobs

What do people know about you?

You–and the team you belong to–will communicate one of three things to people:

• That you’re scared: To stand out, to speak up, to be great.
• That you’re different: That you march to the beat of your own drum, for better for worse.
• That you care: That it’s not about your fear, or your need to be seen as a special snowflake, but about them.

Which are you communicating? Honestly?