What makes a gift a gift?

It’s not just “giving someone something”, is it? That’s a transaction.

And it’s not “paper, bows, and ribbons” either. Not all gifts are objects for wrapping.

• A $100 item delivered is a transaction.
• A $10 item prepared and given feels priceless.

The difference isn’t pricing. It’s whether you “prepared and gave” (making someone feel special) or “delivered” (merely meeting expectations).

Does your team “deliver” great products that “meet expectations”?

Or do you “prepare and give” great experiences that make your audience feel special?