Don’t “Revamp” Your Website

Thinking of “revamping” your website?

I wouldn’t, if I were you.

What’s a “revamp” mean?

If you want results, what it should mean is:_ “I’m going to rethink our website. I’m going to reprioritise what our website is doing for us by recommitting it with those it exists to serve.”_

But “revamp” usually means something quite different. Usually, it means a cosmetic tweak where the fundamentals don’t change, and you don’t move closer to those you wish to serve.

The language we use is important. “Revamps” keep us stuck, whereas “Recommitting” moves us closer.