The Way You Tell Your Story

“The project wasn’t successful because our competitors didn’t play fair.”

“The project was a learning experience which informed what we’re doing next.” Both of these statements can be true about the same body of work.

The story we tell changes the narrative, both for listeners and for ourselves.

The first one attempts to excuse you for not succeeding, regardless of the fact that no project is successful in spite of market reception. Of course the competition didn’t play ‘fair’.

The second one attempts to demonstrate its responsibility in the journey toward a destination. Unlike the first statement, the second reveals a winner en-route, rather than a loser at their finishing line.

The way you tell your story will either build you up or defeat you. Entirely up to you.