The State vs The Interstate

“Go broad and serve everyone, they all need you!”

No, they don’t.

Not if you’re going to miss the vastness of their world, and how intricate each part of it is.

When we go for everyone, it’s like judging a state by its interstate.

For example, our creative team does a lot with legal businesses. What they need is different to what healthcare companies need, so the services, offers and goals all differ massively. Furthermore, not all legal businesses are the same. Small sole proprietorships in one sector have totally different needs, strengths and weaknesses than multi-focus, multi-location practices do.

The world of your target market is vast. You just need eyes to see.