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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
What does your company, and water, have in common?
It sounds like a cheat code for a video game, but it’s actually something more profound.
Creating great work, even with an amazing team, can feel hard sometimes.
The chisel is the most underrated tool in business.
If you care about your work and your cause, the temptation is to do more, work more, push harder and move faster. Sometimes that’s a bad idea:
These two things can work together, or they can be at odds with each other. Most of the time, the latter is true:
Many companies claim to be the leader of their space. But are they leading, or are they merely good at keeping up?
Being good at what you do is one thing.
When you’re looking to upgrade your marketing work as a sustainable or ethical or B-corp style company, you’ve got a problem.
Failure never stood a chance against the monster that is Overthinking.
Cause-driven companies are, by nature, solving un-solved problems.
“Going the extra mile” may sound cliché, but there are two scenarios where we find ourselves doing it. Which sounds like you?
Turns out the customer isn’t always right. We have two choices when we hear a request from someone we wish to serve:
What’s the first requisite step toward thriving and making a difference?
In your cause-driven company, you just need one thing:
Ever watched one of those TV shows like Kitchen Nightmares or Hotel Inspector?
When you create value for your audience, be it paid or unpaid, what’s the driving incentive?
When we do work that matters, it’s important to remember, “this might not work”:
What’s your goal for your work? Perfection? I hope not:
Here’s a question our Creative team asks our clients all the time. And it’s incidentally a question we’re asking ourselves in the content experiments that we run.
Are you and your team working on something great?
Is because you get bored:
We’ve heard we should love the process if what we’re building is to be effective. But how much?
But what’s your element?
It’s comforting to suppose that we were always going to end up where we are right now. That the successful people were always going to be successful, that your bills were always going to be paid when they were, and your life was always going to find its way to this moment.
The desire for an item or solution is what we focus a lot of our attention on: does the prospect want it or not?
What do people who are effective in Sales and C-levels have in common?
The best work spreads on its own. And not just because of some affiliate marketing system, but because of a genuine desire to share what works with others who may benefit:
We know the quote, but it’s often a raw subject among the entrepreneurial.
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!