Archive of posts from January 2021

What is “giving value”?

We hear it all the time.

Worth The Trip

It‘ll probably work. But is it worth the trip?

Love the Changes

When markets change, people grumble.

The Marketer’s Biggest Fears

They have nightmares about this stuff.

Selling Vs Not Selling

You might have heard this advice before along your travels:

The Offer That Reveals What’s Broken

Got a good offer for your product/service?

The Soothing Nature Of Doing Hard Things

The Soothing Nature Of Doing Hard Things

Ever noticed how hard things have a soothing side?

Imaginary Race

Who are you competing against?

Innovative vs Useful

“Innovation” is praised as a key requisite of successful projects. We don’t hear so much about “usefulness”.

Would They Miss It If It Was Gone?

If it were gone, would those you wish to service miss:

Simple Vs Easy

‘Simple’ is widely considered better.

Do Less To Do More

Less really is more:

Lazy Opportunity

What’s a lazy opportunity?

Impressed By The Wrong Things

We’re often impressed by the wrong things:

Accidental Influence

Accidental Influence is all around us.

Tearing Apart Your Own Work

Every sometimes, I have a strange chat with someone on our Creative team.

Try Different Parameters

We can’t perfect what doesn’t progress.

Awareness vs Engagement

Awareness is attention that you took. Engagement is attention that you earned.

Metaphors vs Reality

You’ve probably heard these two phrases before. Here’s what they could mean for you:

No More No Time

“I don’t have time for that.”

Investing In Things That Last

There are always a flood of articles about what you must do in any new year. These posts are likely going to be arduous regurgitations or whatever the trends are at the time.

We Can Smell Your Priorities

We know when it stinks:

Delegating Results

Do you delegate?

We Don’t Do That

“Can you also do _____?”

Unfinishable Projects

Got any?

Someone Else Knows Better

Do they?

The Thing You Shouldn’t Do

There are certain things you shouldn’t do, because you were told not to.

We Earn Our Badges

Do you earn your badges?

Your Relationship With Your Work

The relationship we have with our work benefits from intentional care:

Keeping Your Promises

Here’s what it says outside a ‘Pets At Home’ store nearby:

Read more in the archives