Archive of posts from April 2021

Being OK with the journey

Three things are needed in order to get somewhere:

What if we did…this?

Asking, “What if we did…this?” turns our work upside down.

Experts vs Process

Are you an expert in your industry?

Warning, you may be disturbed

Warning, you may be disturbed:

The Cure for Entrepreneurial Distress

“Desire demands the attainment of that which you desire, and aversion demands the avoidance of that which you dislike. Those who fail to attain their desires are disappointed. Those who attain what they dislike are distressed.” – Sam Torode on Epictetus

Done, undone, under-done

Could ‘under-done’ be the better outcome?

Planning for the end

We know how to plan new products, new features, how to start.

Both Best and Worst

We have a saying about shipping work in our teams:

This is more important than that

“This” may vary.

Learning About The World Again

“It’s always been there. But somehow, we’ve all become too smart for our own good. We think, ‘Oh, no, we need some profound idea or some view of the market so that I don’t have to go through that process of learning about the world again.” – David Cancel, Drift

Buckmarks

I have a couple of weird habits when reading books.

Sync vs Async

Here’s what I’ve discovered about synchronous and asynchronous communication:

Hello Heytops

We talk a lot together on this blog about how a great product is also great marketing.

Get your own ‘best practice’

Best practices are supposed to be the best ways of doing things.

To make scale easy

Not all things should scale.

About winning

When do you ‘win’?

They’re just like shoes

Some things aren’t a fit.

Micro chaos

Learning is chaos. Your assumptions are being broken apart. The more you know, the more you don’t know. Connections and patterns emerge between unrelated data points.

The alternative to better or worse

If we don’t measure our work in ‘better’ or ‘worse’ than the alternatives, then what?

Ditch your pink couch

What is a pink couch?

2 Types of Innovation

Made any innovations lately?

Show me the evidence

The evidence often isn’t there:

The Marketing Isnt About You blog

We just launched a second blog!

Momentum Traps

Momentum is what we all want from our work. The sense of progress, movement.

Company as a service

We think of our product or service as the thing we sell.

How is your trap set?

Ambition carries with it the risk of putting your happiness in the pockets of others.

Half vs Half-Hearted

Your competition just did a thing.

Best depends

What does best mean to you?

Small messaging wins

“We cannot have a call at the time you requested. Choose another time.”

Putting customers through a meat grinder

Do you use funnels in your marketing?

Alternative to New

When something new enters the market, a concern many folks share is whether or not it’ll become a sunk cost.