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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
I don’t care much about most things.
Fragile, brittle systems are no fun.
How it looks VS How it works & feels:
We should obsess more about our “relationship stack” than our “tech stack”.
What do your customers feel when they buy your product or service?
Often, it’s the most important part that gets the least attention from most brands, most of the time.
We sometimes freak out when things don’t go our way.
I’m not sure I felt ready for anything I’ve done.
I’m not sure it’s necessary.
Does that idea not really light you up? Say no thanks.
I once thought it’d be useful to write and publish something every day.
Think it’d be cool to learn that new skill? Just start learning it.
Focus on tactics (Google SERPs, AI prompt visibility, etc) and you’ll just be forever chasing tactics.
There are only two book sales strategies:
If a shelf has 10,000 toys on it for $10 each…
I had a client tell me writing felt hard.
AI chatbots are efficient.
Good, compassionate, committed people are better than AI.
AI is better than Bad, lazy, selfish people.
There are lots of toy unicorns in the toy store.
It’s harder than ever, and easier than ever, to connect with others your work can help.
The largest viable audience is everybody. Target that and you’ll attract no one.
If you’re going to be brand-loyal, consider choosing wisely:
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!