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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
The real ones know we can all climb over the wall.
If it looks like an ask, it goes to spam.
Platforms like to tell us what to do.
When I write, I find good ideas flow much easier when I do this:
Build in the intersection of these four things:
All men are just little boys trying to be brave.
My wife and I were discussing this earlier today:
If no one would miss your work if it were gone?
Complicated task management systems need managing more than the tasks do.
The best offer isn’t the loudest, the most sensational, or that with the most fanfare.
A Prius cannot go as fast as a Testarossa.
Eating healthy is simple, but we overcomplicate it.
People don’t want your affiliate links. They want to feel belonging.
Netflix overwhelms you with choices, so no choice feels optimal anymore.
Marketers like to add positives.
Whenever you bring up customer retention,
There are two big ways to really annoy people when they’re thinking of leaving as a customer:
By all means, stay sales-led. Heck, stay founder-led.
Trying to grow on LinkedIn? Or any platform?
If a process is going to be manual, try makeing it either:
I love when a brand makes me feel like they really, genuinely care about me as a customer.
Sales reps that push, panic and make their work emotional, are missing one key ingredient about their work:
I don’t trust people very easily.
If you hustle to make the tight deadline, you’ll work harder, longer.
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!