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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
What if the landing page doesn’t work very well?
If everyone wants “more more more” on social media…
If you ship work and it doesn’t get the response you expected,
We can tell how much you showed up to your work.
When you don’t know how to make your work better,
A pencil from a well-known brand name might help you draw better than a free pencil you found randomly on the street.
Some brands focus on cutting costs in order to cut costs.
Some brands focus on improve experience in order to improve experience.
We can tell when you’re hedging your bets, keeping your options open, or vibe coding in the evening.
If your audience knew everything you knew, would they still pick you?
If you don’t have enough time for your ideas,
Make an advertising campaign this week.
Those old school essays in boxes in the attic at your parents house?
If you have free time… and you doomscrolled in it… were you really free?
When dealing with talent, it’s not about “good” vs “bad”.
What’s the difference between a fit and unfit person?
Toyota and Lexus.
Small, forgettable, similar bodies of work are quick to build.
When we work on two projects at once, how clever we feel.
Your uniqueness should push people away.
If you go big, go hard, spend big to look big, you hurt yourself.
The gift of producing great work, is the opportunity to produce more great work.
“What if I ship my work and they don’t like it?”
“If you’re not embarassed, you shipped too late.”
When we make OK work, we have to speak for it, to anyone who will listen.
If you think outbound is icky, this one’s for you.
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!