Subscribe to my newsletter
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
Two types of company have to fight to be believed:
Everyone’s got an urgent matter to attend to. Only yours is urgent to you, though, isn’t it?
We think that problems come at us from all angles. They don’t. Usually they come from one of two places. For example:
Srikumar Rao, MBA business school professor, said, “Everything is nothing but a vehicle for your growth.” Vishen Lakhiani cites this quote online in relation to career, business, life, even love and kids:
Does what we believe about a situation, such as a sales conversation or a social issue we want to solve, affect the outcome?
Being in business to make an impact is a hard, hard road. Cause-driven companies shoulder more burdens than any other entity in the market. Consider this a short reminder:
“Welcome the present moment as if you had invited it. Why? Because it’s all we ever have.” – Peña Chodron
There’s a lot of emotion in sustainable, eco, social-conscious, or cause-driven companies.
We struggle to think of failure as good because ‘something’ needs to be ‘the bad one’, right?
Ever noticed how you never feel inspired to work on anything important after eating cheap pizza?
As enticing as they can be (albeit a little desperate) there’s a better option for the enlightened consumer of today:
Ever caught yourself staring at a good cause and saying, “One day, I’ll contribute to that cause…when we have more money.”
Your secret recipe is about to be exposed.
They say you shouldn’t meet your heroes. I’m not sure it makes any difference:
I get asked all the time, “we want to improve our ability to sell online, what do we do?”
It’s not because they need lots of information. It’s because of them, and you:
Your market probably has a lot of mediocrity in it. That’s your problem now:
When we build things, we give them form: structure and expectation.
Personal branding is wonderful for creating reach for your team’s work. Entire empires have been build upon them.
A winning plan may win for a while. What about when it stops working?
We’ve made lists for as long as we’ve been able to write.
If you want to have a sustainable business, and you want it to last a long time, you need to have a sustainable price.
When in history has marketing ever magically worked by copy/pasting a template and blasting it with traffic?
Cause-driven teams routinely find themselves asking “I don’t know how to make this work”.
What comes after creating something that matters?
If your work is trying to make a real difference, chances are you’re actively engaged in market outreach activities.
We like the idea of feeling ready. Here’s why we shouldn’t:
Most of the problems facing our important work is caused by inertia. Our inboxes are a great example of this:
The greater the work, the greater this is true:
Cause-driven work demands a lot from us, and hustle becomes a default setting. Have we the appetite to slow down and immerse ourselves in good quality material?
Picture this: a world-renowned mentor offers you to spend a week with him, unpaid, so that you can learn from the best. What reservations come to mind?
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!