Archive of posts from August 2020

What Is a Sales Call?

No, I don’t mean the kind we’re all used to receiving.

Tui Shou Marketing

Ever watched a performance of ‘Tui shou’?

Patience Vs Stubbornness

Apparently, Warren Buffett’s favorite investment holding period is “forever.”

How You Capture Ideas

How you write down your ideas matters:

The Center Of Your Business World

What (or who) is at the center of your business?

He Who Connects Wins

When everything else is equal, he who connects best with a great message wins.

What Keeps Them Up At Night

Should we ask our target audience what keeps them up at night?

Protect The Creator (That’s You)

Create, serve, make a difference. But don’t forget to protect the creator along the way:

Over-Complicating Things

Most complex things are just lots of much simpler things, put together.

You Rewired Your Brain

…And you didn’t even realize it.

The Cure For Marketing Anxiety

Does marketing create anxiety in you or your team?

Your Presidential Rocket Machine

Meet Mr. Phone.

Identifying Problems

The way we define the problem informs how we approach its resolution:

Changing Minds ​

Sometimes, people change their minds because of your product.

Order Within Chaos

“Follow these 14 steps to become rich”

Debunking the Mystery of Marketing

Marketing can seem like a mysterious thing.

Where Did All the Humans Go?

Products products products.

Long Term Decisions

Social distancing is an interesting opportunity for people doing meaningful work…on location.

Then The World Explodes

When we (really) move our work from Product-focused to Customer-focused, we go through massive “IDK” (“I don’t know”).

The State vs The Interstate

“Go broad and serve everyone, they all need you!”

Test Tube Clients

Do you test things in your marketing?

Meet The Narrator

Meet The Narrator.

Meet Mort

Challenging Mental Models

We all have them: mental modals are shortcuts we design for prompt, patterned reasoning.

Clever Marketing, Dumb Product

Great products don’t seem to require a silver tongue to sell, do they?

Need to Learn Basis

Try learning things on a “need to learn” basis.

Draw It For Me

If you understand it, you can draw it.

The Gift of Pursuit

No, it’s not annoying, if done correctly:

There Is No Pandemic

For businesses that run primarily online, there is no pandemic.

Dignified Marketing

It’s rare, dignified marketing.

Part of the Solution

It’s not cold email that’s the problem.