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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
You start building a product, and you’re excited…
There’s a danger in being number one.
When I first got a computer as a kid, I wanted to make games on it. It was an i486 with Win3.1.
Being an independent creator or entrepreneur has 3 unspoken dilemmas:
Dilemma 1: There’s always more to do, so you always do a bit too much.
The deal isn’t “closed” when you make a sale.
In the race to create more, we get less.
My son taught me something new this week.
If you love to build, networking feels like a waste.
Building products and businesses can, at times, feel like a lonely deep space mission.
Consider all the things you did last week.
Ads should be your best content.
Feel like you’re not making enough progress?
‘Hard work’ and ‘hard’ are different.
Don’t follow the rules, use the templates, or adhere to the best practices.
Here’s how to never feel like you’re racing the clock at work again:
Most ‘persona’ work misses the point entirely.
A brand is more than logos, colours, sound tags, and mascots, or what people say when you’re not in the room.
It doesn’t matter if they match your ICP or not.
It doesn’t matter if they’ve added to cart or not.
It doesn’t matter if they opened your email or not.
Nobody likes to be harassed.
Best practices should be learned and then forgotten.
Having social apps on your phone is a choice. I know you have growth plans there. But of the last 100 times you opened social apps on your phone, have they increased your growth, or just extend your bathroom breaks?
That project nuance you’re wrestling with at the moment?
Are you seen as the best in the world at what you do?
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!