Archive of posts from August 2024

What do you do?

It’s an odd question.

Great copywriting

What makes great copywriting?

A note about social media

If you feel like quitting social media,

Steve Jobs' Dad

A lesson from Steve Jobs’ Dad:

No hustle

Most creators feel exhausted.

Delight vs Sensational

Real buyers hate sensational offers.

Doing it all alone

It’s tempting to do it all alone.

Too good to accept

If you get great, you might get busy.

Fancy vs Progress

Fancy is the enemy of Progress.

The feeling is the product

We’re rarely known for our knowledge.
We’re more often known for a feeling.

Fancy vs progress

Fancy is the enemy of Progress.

Chuckling at self-doubt

Ever wondered what self-doubt sounds like to others?

Good sales isn't

Good sales isn’t:

Optimise optimise optimise

We’re told we should optimise.

Greatness is uncongested

Someone pointed me to a survey this week.

Self-doubt is not the enemy

Self-doubt is not the enemy.

Life and games

Life has a lot in common with games:

Good vs Great creators

Good creators get ready, research, then slowly produce the best they can.

Truth

Should you always tell customers the truth?

The point of landing pages

Landing pages aren’t for pitching services.

Organisation procrastination

Do you like to organise your work?

On bigness

Perhaps your company is huge.

Features vs relationships

• If you have lots of features, but a bad customer relationship, your brand will struggle.
• If you have very few features, buy excellent customer relationships, you’ll thrive.
• Know your audience. Relationships over features!

Best type of content right now

What’s the best type of content right now?

Marketing that doesn't work

Marketing that “doesn’t work”…


Ignoring community

Ignoring community = business on hard-mode.

While everyone races to AI-everything

While everyone’s racing to AI-everything,

Tune out bad

If you use the web, you’ll encounter social tools.

Seasons of creativity

A time where everyone closes,
A time where no one signs up.

Focus on what users want

Only hacks worry about tricks and hacks.

Execution and ideas

I find this one really tricky.