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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
Marketing’s job is to create buyer consideration. Not to make noise or “generate leadz”.
Original marketing is in decline.
There’s something strangely alluring about ugly tools.
The smartphone with the best reviews isn’t automatically the best one for you and your specific needs.
“Are my competitors better than us?”
“Are they giving better service than us?”
“Are they smarter than us?”
Likes/comments are not your social goal.
I’ve been writing some ‘customer success’ stories lately for my Otherworldly studio. I thought you might enjoy reading some of them:
I’ve been writing some ‘customer success’ stories lately for my Otherworldly studio. I thought you might enjoy reading some of them:
I’ve been writing some ‘customer success’ stories lately for my Otherworldly studio. I thought you might enjoy reading some of them:
I’ve been writing some ‘customer success’ stories lately for my Otherworldly studio. I thought you might enjoy reading some of them:
I used to subscribe to a meditation app. Did for many years. But when I cancelled it, I got 50% off discounts in my email practically practically every month.
No data point is the holy grail.
Some days remind you of how fast time flies.
The world tells us we need to make more noise.
Just because it’s popular on social media, it doesn’t make it good nor right for you.
Don’t want to be a replaceable hype-man?
Here’s how I define “innovation”
We’re in December. A month often used to reflect on the passing year.
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!