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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
“Post valuable content.”
How well do you know your target audience?
The “holy grail” of marketing?
I use my Mac in practically the same way I did 10 years ago.
We think attention, conversion and retention happen after each other.
Competing for attention is the wrong game.
Most marketers have this upside down.
What people think user retention is:
Think you need to produce more content? Post more times a day? Guru as a verb all over social media?
We were discussing this over tea this morning:
How do you turn your customers into your salesforce?
You know that huge list of things you want to get done…
You have an untapped salesforce.
Your users are your salesforce.
Sales are not the goal.
Only lazy businesses have competitors.
Small ventures require less people. Less people means faster pivots and more media/code-based leverage.
The secret to generating great marketing ideas?
It comes in the form of two pills.
Two big, tough-to-swallow pills.
And today, we’re going to cover them. (If I were you, I’d grab a glass of water.)
I swallowed them by accident over 20 years ago, back in high school when I made video games for the other kids to play on lab computers.
Some games flopped and got laughed at (lame).
But others? Everyone played them. Even the school bullies.
So if I was able to swallow them back in my teens, you can swallow them as a full-grown adult with market experience.
Here’s the first pill, open wide:
Ask your customers what they like to watch/see/read.
Simple enough, but most folks would rather blow through ad budgets than simply ask the question and get insights up front.
Here’s the second pill, here comes the airplane:
Ask your customers how they love to consume content.
Simple again, but everyone has preferred types of entertainment. If you’re not making things in the way they enjoy, they’re far less likely to enjoy yours!
Your landing page = DELIGHT or DWIGHT?
AI is carjacking user satisfaction. GTA-style.
Why your customers leave (using marriage as a metaphor).
Social influencers like to remind us we have one life. One shot. One chance.
No time for ‘great’? Sounds like a problem.
THE most important email marketing ‘tool’?
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!