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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
If marketers couldn’t lie for 1 day,
Ambiguity is easy, followed by lots of hard.
Too tired to practice that skill or start that project?
Do you ever go on social media feeling calm and happy…
Nothing that is in the pursuit of something, is failure.
Inexperienced marketers think they can define the landscape they operate in.
When Netflix or Amazon Prime presents a list of movies for us to watch, we know they paid the creators for that content to be there.
Toon Boom stopped selling perpetual licenses, and animators are furious.
You don’t need to work all hours to lead a successful, happy career.
I’ve observed two types of ‘supporter’ for your (or my) projects:
If everyone thinks it’s a good idea… is it, really?
Comics don’t sell amazingly well in supermarkets, next to the glossy magazines.
I remember drawing comics in my bedroom as a child.
What’s the easiest way to avoid marketing mistakes?
If you write books, it’s easier to write for your people, than to find people who want what you wrote.
Do we want to be paid for value created, or effort exerted?
What customers don’t care about:
Marketing gurus tell us to ‘seize attention’…
There are two types of ‘extra mile’.
Anthropomorphizing a virtual pet makes the virtual pet experience more enjoyable. There’s a whimsical nature about it, where we know it’s a ruse, but we enjoy the experience all the same.
Marketing gurus tell us to ‘seize attention’.
What’s the biggest difference between Good vs Bad ads?
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!