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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
I paid $100 for a plastic tiger-bunny. Twice.
When writing copy for a landing page, here’s a quick thing you can do that I find always results in stronger copy.
12 ways to retain more customers…
Samsung used edutainment to bring some heat to Apple in a really enjoyable way.
We’re all getting tired of marketing.
Everyone wants a unique differentiator…
Why some users don’t try your free trial?
Marketing advice noone likes to hear:
The gurus tell you to create LOTS of content.
When you copy competitors, you care about…
Every closed deal started with a ‘No’. Maybe not verbally, but internally. No creates Yes.
Writing process documents today feels slow… but it creates speed later.
The quick ‘n’ easy temporary option is the slowest, most expensive route.
Think about the people you admire in different sectors or industries.
The real reason they’re not signing up?
We don’t love buying solutions to problems.
I nearly got beaten up by the school bully as a kid.
There’s 2 ways to perfect your product for market.
Sometimes, the best tool is what you need.
Web design’s on the wrong path at the moment.
My 2yo son taught me another great business lesson today.
I’ve been posting a lot of comics on social media lately for the new “Marketer From Space” series.
Marketing’s job is to create buyer consideration. Not to make noise or “generate leadz”.
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!