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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
If you want social post engagement, engage with people who want to engage.
I thought I was about to get my butt kicked.
Many brands feel entitled to market share.
I made edutainment for >20 years.
Step 1: Spend time in your customers’ world daily.
Your brand is like a bank account.
You’ll be rewarded for 1 of 2 things (choose wisely).
Y’know what’s hard… but unlocks everything?
Consistently writing.
What people think edutainment is:
What edutainment actually is:
Make their day and they’ll make yours.
Great content marketing needs great cultural understanding.
You’ll be rewarded for 1 of 2 things (choose wisely):
You know what the market is desperate for?
Rather than “sales people” and “account managers”…
Is the perfect pencil pristine and untouched, or half-length and gnawed from daily use?
Jiro Ono teach you a LOT about marketing and brand.
He’s “the best sushi chef in the world.”
Y’know what increases your signups?
6 Business Lessons from Games (that apply to most businesses):
Enjoy uncertainty, it’s the game.
Encourage creativity, it’s how to win.
Intrinsic > extrinsic motivations.
Failure = learning, just don’t quit.
Storytelling moves people.
Gamify it and we’ll do anything.
See if you can spot the opportunity…
(65% of businesses can’t):
My takeaways:
“Why did the marketer cross the road?”
When content marketing plans change, content strategy change can feel really, really chaotic.
Marketing best practices are holding you back.
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!