Archive of posts from February 2025

Daily Post #2638 • February 28 2025 • Momentum

Peanuts are for squirrels

Leverage is a hot topic.

Daily Post #2637 • February 27 2025 • Craft

Newfound leverage

A really useful thing about creating new things,

Daily Post #2636 • February 26 2025 • Craft

If AI writes your emails

If AI can write your emails…

Daily Post #2635 • February 25 2025 • Experience

The iPhone 16E lesson

The iPhone 16E launch teaches us a valuable lesson.

Daily Post #2634 • February 24 2025 • Momentum

Instead of growth

Great businesses don’t focus on “growth.”

Daily Post #2633 • February 23 2025 • Experience

Great post-sale

If you’re always focused on sales, marketing or product…

Daily Post #2632 • February 22 2025 • Craft

Extra mile vs AI

If AI can create faster, test faster, ideate faster, process data faster, spin more plates at once, and is only going to get faster still…

Daily Post #2631 • February 21 2025 • Experience

Deals in disguise

What are you really buying?

Daily Post #2630 • February 20 2025 • Craft

New one!

My son’s been drawing on the iPad a lot lately.

Daily Post #2629 • February 19 2025 • Experience

Failing, pivoting, and quitting

Failing is not responding to new information.

Daily Post #2628 • February 18 2025 • Experience

Marketing inertia

Marketers underestimate inertia.

Daily Post #2627 • February 17 2025 • Experience

Churn as an asset

How to turn customer churn into an asset.

Daily Post #2626 • February 16 2025 • Craft

Ad spend, creative, and petrol

The most important rule of social ads?

Daily Post #2625 • February 15 2025 • Experience

Marketers ruining everything?

“Marketers ruin everything”

Daily Post #2624 • February 14 2025 • Craft

What AI isn't taking from you

If you do design or marketing in your company…

Daily Post #2623 • February 13 2025 • Craft

Good design

Website design is regressing into a game of “who can add as much superfluous detail as possible”.

Daily Post #2622 • February 12 2025 • Experience

Churn as an asset

How to turn customer churn into an asset.

Daily Post #2621 • February 11 2025 • Experience

Two questions

When you create any marketing material

Daily Post #2620 • February 10 2025 • Experience

Ads aren't “too expensive”

“Ads are too expensive.” “Ads don’t work.”

Daily Post #2619 • February 09 2025 • Momentum

Landing pages are focused on the wrong thing

Most landing pages shouldn’t focus on conversions.

Daily Post #2618 • February 08 2025 • Experience

Great and different

So often, marketing is a byproduct of what companies can get approved—whittled down through layers of ‘feedback’—instead of what customers actually want to experience.

Daily Post #2617 • February 07 2025 • Experience

No one is doing it

Fun-fact: Everyone says they listen to customers.

Daily Post #2616 • February 06 2025 • Momentum

Happy creators

So many indies are obsessed with achieving super-successes, that they miss the magic of simply staying afloat at all.

Daily Post #2615 • February 05 2025 • Momentum

Finish the sentence

A “good idea” is an unfinished sentence.

Daily Post #2614 • February 04 2025 • Experience

Cab vs ride

People don’t buy your ‘product’.

Daily Post #2613 • February 03 2025 • Craft

Business and LEGO

So many of the ‘rules’ we see in business are a bit like the instruction manuals you’d find in a LEGO box set.

Daily Post #2612 • February 02 2025 • Momentum

Look back

I renewed Apple Music recently to see what their library was shaping up like.

Daily Post #2611 • February 01 2025 • Experience

Customer churn as an asset

How to turn customer churn into an asset.

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