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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
Buyers don’t want a ‘killer offer’.
For every opinion you find online,
You will find an equal-but-opposite opinion.
If you believe what the social media gurus say,
you’ll have a dozen new tools to use daily.
You don’t need more sales. You need better buyers.
Buyers don’t trust marketing.
15 years ago, I sold thousands of products/month.
Not getting the marketing results you want?
The web is full of ideas about how to optimise your life and your work.
Most entrepreneurial blogs and gurus advocate for trickery:
Which marketing is more likely to work:
The Algorithm is Your Best Ally.
“How do you create so much visual content?”
Your self-doubt doesn’t come from:
We can tell when your creativity is a byproduct of templates, best-practices and hacks.
After over 20 years in marketing,
Best-practices are holding you back.
10 ways brands kill their own reach:
Speed is touted as the superpower of the greats.
“I can’t choose which social platform to engage on”
The algo is not the enemy.
How to solve your marketing problem (3 steps)
How thinking like an artist makes you a better entrepreneur:
The key variable for business failure vs success?
Grind hard all year and you might impress yourself with what you accomplish… at the expense of your relationships.
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!