Archive of posts from April 2025

Daily Post #2699 • April 30 2025 • Experience

Sales vs Movement

I’ve long felt that the primary export of ‘sales’ shouldn’t be ‘sales’, but ‘movement’.

Daily Post #2698 • April 29 2025 • Craft

Better vs Different

‘Better’ is easier for others to disrupt.

Daily Post #2697 • April 28 2025 • Craft

Don't pick a side

I like the idea of computers helping me organize data and assist in busywork.

Daily Post #2696 • April 27 2025 • Craft

Art vs business

If you think business is hard, try art.

Daily Post #2695 • April 26 2025 • Craft

Make 'em sweat

Your competition thinks this is a great ad.

Daily Post #2694 • April 25 2025 • Experience

We hate when brands

We hate when brands do:

Daily Post #2693 • April 24 2025 • Resilience

Business gifts

Businesses should give more gifts, instead of more offers.

Daily Post #2692 • April 23 2025 • Craft

Great SEO in an AI age

SEO is in a strange spot at the moment.

Daily Post #2691 • April 22 2025 • Craft

On good leaders

A good leader delegates the goal, and casts vision for the path ahead so it’s clear how they can get there.

Daily Post #2690 • April 21 2025 • Craft

Too big to succeed

What your business can do, but your market’s biggest players can’t:

Daily Post #2689 • April 20 2025 • Craft

Designer or artist

Design is there to make what we want to do, easier to achieve. It’s about creating answers. It’s a means to an end.

Daily Post #2688 • April 19 2025 • Momentum

Which gets more done?

There’s a huge difference between being hard-working, and being a disciplined worker.

Daily Post #2687 • April 18 2025 • Craft

iPod Hi-fi marketing

My iPod Hi-fi gave up the ghost.

Daily Post #2686 • April 17 2025 • Craft

Draw-in vs Follow-up

Follow-up doesn’t work.

Daily Post #2685 • April 16 2025 • Experience

Good sales is

Good sales isn’t:

Daily Post #2684 • April 15 2025 • Craft

Beyond April Fools

Why do brands limit creativity to April Fools?

Daily Post #2683 • April 14 2025 • Craft

The algo is our ally

The Algorithm is our Ally.

Daily Post #2682 • April 13 2025 • Craft

Two types of cold email

Sending cold emails?

Daily Post #2681 • April 12 2025 • Experience

Shift your brand loyalty

Brand loyal?

Daily Post #2680 • April 11 2025 • Experience

Swimming pool tickets

You’re selling tickets for a swimming pool.

Daily Post #2679 • April 10 2025 • Experience

Logos on boxes

Imagine: You receive an Amazon parcel.

Daily Post #2678 • April 09 2025 • Experience

Fun Google Searches

Everyone knows how to do a Google Search.

Daily Post #2677 • April 08 2025 • Experience

Catch 'em all

Collect No’s like you collected Pokémon.

Daily Post #2676 • April 07 2025 • Resilience

Selling vs gift-giving

Afraid of selling?

Daily Post #2675 • April 06 2025 • Craft

Demand gen?

Whoever named “demand gen” had a superiority complex.

Daily Post #2674 • April 05 2025 • Resilience

Failure and skiing

Do not. fear failure.

Daily Post #2673 • April 04 2025 • Experience

Human as a USP

While companies race to…

Daily Post #2672 • April 03 2025 • Experience

Selling to the wrong market

Selling to the wrong market can ruin everything.

Daily Post #2671 • April 02 2025 • Craft

AI SEO

Did AI change marketing, or just reskin SEO?

Daily Post #2670 • April 01 2025 • Experience

Apple support

I called Apple Support last weekend.

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