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I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!
If you’re a competitive, testosterone-fuelled go-getter, you may never have visited the Sanrio website before.
“For Crocs, Niles represents a long-term strategy in storytelling meant to deepen the emotional connection with consumers in ways that extend beyond any single product launch, campaign or collaboration. Niles is more than a mascot – he is a character with his own personality, voice, perspective and ambitions,” — Terence Reilly, chief brand officer at Crocs.
If you’re creating for a specific audience, a persona one-sheet isn’t enough.
If you want your brand to inspire creativity in humans, don’t phone in your creative to AI.
Your industry all uses a certain app that doesn’t suit your workflow?
You don’t have to care. Do you.
“There’s no market for that idea.”
Part of getting traffic is making a promise. the other part is keeping it.
Marketing teams could learn a lot from scriptwriters.
The problem with advertising is that the mug wins. Great for the seller, not great for the buyer.
Some designers have a 12-month waitlist.
We’re cancelling a SaaS subscription in our business soon.
Everyone thinks they can “vibecode” a Slack competitor in an afternoon.
One way to ensure you’re doing a good job, is to check your email twenty times daily, just in case something’s on fire.
In scriptwriting, “Save the cat” is an expression that basically means “make your characters likeable up-front by having them do something nice”.
Some great ideas take years to form, and years longer to produce.
People are saturated with “interesting” things on social media.
I create a newsletter called GrowthCandy. Each issue shares one idea to help build and spread your work, delivered as a short comic. Fast to read. Easy to apply. Hard to forget!